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Set up closing reasons

Create closing reasons to analyze won and lost deals.

You use closing reasons in the final phase of your funnel.

This lets you record why a deal is won or lost.

Create a closing reason

1

Open CRM settings

Go to Settings.

Open CRM or search for Closing reasons.

2

Add a closing reason

Open the overview.

Click Add.

3

Fill in the reason

Use a unique Code.

Enter a clear Description.

4

Save

The closing reason is now available in your closing phase.

Common closing reasons

  • Win

  • Loss

  • Competitor

Frequently asked questions

Why do I not see my closing reasons?

Check whether the lead is in a Closing phase.

Can I add more closing reasons later?

Yes. You can always expand the list.

Is there a limit?

No. Keep the list practical and easy to manage.

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